MARKETING

In a world over run by advertising, new technology is taking over and no longer do TV commercial’s offer the same engagement, billboards and magazines are produced in mass and we have become numb to the many messages trying to infiltrate us daily. We need a point of difference, a memorable moment, to engage with your brand to make it stand out from the crowd.  This is what Mango can offer you, we design marketing concepts based around experiential marketing ensuring your consumer not only has the opportunity to experience your brand, they build an instant relationship through touch, taste, feel and interaction.  Through our engagement with your consumer we offer them a fun interactive moment that they will talk about, they will remember and they will feel confident to engage with your brand in future.

parabanks family fun day
ParaBanks Shopping Center
Annual Family Fun Days

Client Objective:
Celebrate another year for the Center and to thank their customers for consistently shopping at Parabanks.

Activation Type:
Outdoor entertainment Display.

The Challenges:
Creating and implementing a large effective entertainment display that does not affect traffic flow into and out of the shopping center.

Solutions:
Utilizing the loading bay by the front entrance unused on the weekend, a large family friendly display was created. Jumping castle, Sausage Sizzle, face painting, Clown and free Cadbury Koalas were used to attract families with a Modified Car Display and National Motor Museum free entry passes for the Dads. We also organized sponsorship from Glaceau to supply the crowds with free Vitamin Water. Flyer distribution and in mall signs were used to promote the event weeks in advance.

Results:
In 3 hours, 100kgs of Sausages were cooked and 800 Vitamin Waters distributed with a consistent flow of people coming to enjoy the event. Customers were very positive about the event with them thanking the staff involved. Client was extremely happy with attendance results and has since requested Mango Promotions again for upcoming activations.

100 kgs - Sausages consumed in 3 Hours

Department of Environmental Water and Natural Resources
Enjoy Life in Our Marine Parks

Date:
18th April – 25th May 2013

 

Client Objective:
Raise awareness of proposed Marine Parks in South Australia.

 

Activation Type:
In mall display activation.

 

The Challenges:
Negative perception including misinformation about the proposed sites pushed to the public by Commercial fishing companies.

 

Solutions:
Six in mall display activations over six weeks located in major mall locations throughout Adelaide. Each activation contained 2-4 Trained Brand Ambassadors educating consumers on the truths about the proposed Marine Parks and directing them to the relevant source for further information. Activations were designed to a family appeal utilizing a photo booth, balloons and brochures to best attract consumers to educate them.

 

Results:
Over the total activation time, over 27,000 people were exposed to the activation with almost 10,000 interactions with 75% of the consumer interactions taking a brochure with them for further information. We also found that 45% of questions asked were based around the effects of the Marine Parks on the fishing industry and personal fishing. From this information the client can determine future marketing and educational campaigns should be based around the fishing industry.

27,000 People
Exposed to the Activations

75% Consumers took a brochure

Enjoy Life in Our Marine Parks